John: I Take It Black…

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I’m a black coffee guy. Always have been.  Simple. Available anywhere. Easy to make.  Apparently we black coffee drinkers are in the minority.  According to a new survey the average person makes at least two customizations when they order a coffee. Probably true.  Everytime I’m in line to get a black coffee the person in front of me orders a double tall soy decaf latte with half water, half milk, two pumps of sugar-free vanilla syrup, topped with a blueberry resting on a three-inch pillow of salted whipped cream…a half hour later I get mine.


The  average we pay per cup? $4.16 . . . I guess for for that price, we really should put even MORE stuff in it.



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