LOS ANGELES (Reuters) – Sunday’s Super Bowl attracted an average of 113 million viewers across traditional television and digital platforms, the National Football League said on Monday, citing preliminary data.
The Super Bowl ranks as the most-watched event on U.S. television every year, though viewership has been dwindling since it peaked in 2015.
This year’s contest featured injured quarterback Patrick Mahomes leading the Kansas City Chiefs to a come-from-behind 38-35 victory over the Philadelphia Eagles.
Viewership increased during the halftime show starring pop and R&B superstar Rihanna, averaging 118 million people on TV and digital platforms, the NFL said.
The league said the figures were based on early ratings figures from Nielsen and Adobe Analytics. Final audience data will be released by Nielsen on Tuesday, the NFL said.
(Reporting by Lisa Richwine in Los Angeles; Editing by Sandra Maler and Matthew Lewis)
